Since my last giant eland hunt in Cameroon last year, a number of you have asked me what I am doing with my time now that I have stopped hunting and writing books and magazine articles about hunting and conservation. So I thought I would take a chance and tell you. One of the main things that has occupied a lot of my time has been the publication of a book by Peter Flack Productions, namely, Creativity Explained by Professor David Priilaid. David is the convenor of the one year, post graduate diploma course in entrepreneurship offered by the University of Cape Town. In essence, he teaches young graduates to create businesses and manage them properly. As a few of his past students have told me, this has been the most important course they have ever taken and understandably so.
Employment in South Africa is hard to find especially as a young, white person and, if they do, promotion is even harder to come by. To make matters worse, the economy is in dire straights given the gross mismanagement by the government and the egregious corruption, debilitating nepotism and serial incompetence entrenched under the Zuma regime, which has embedded itself in the very fabric of our society to such an extent that virtually everyone in government – national, provincial or local – who can steal does so with gay abandon secure in the knowledge that, even if caught with their snouts in the trough, the likelihood of them being punished is so remote that pigs are likely to fly first.
I have been fascinated by creativity for most of my life and have enormously admired those who have the ability to use six inches – from one ear to the other – to conjure up new and valuable things from their imagination, whether it is a piece of music, a poem, an invention, a painting, a bronze and so on.
It has enriched my life to have been involved in the debates with David over the last four years and see the book come to life as it is the closest I think a man can come to giving birth. The book was officially launched on Wednesday 18 April and is about to hit the shelves of a bookstore near you or from our secure online shopping site at Peter Flack Productions Africa – peterflackproductions.co.za. Of course, I am biased but, if you are at all interested in the creative process, then this is the book for you. It is a wonderfully well-written, entertaining, fascinating, powerful and important book, which is easy to read and full of illustrative anecdotes from the fields of popular music, art, sculpture, writing and business. The anecdotes alone make the book an inspiration and worth a read, let alone the lessons that are there for those more interested in the creative process itself.
I particularly enjoyed the story of Keith Richards of the Rolling Stones waking in the middle of the night with four notes reverberating in his brain. He immediately got up, wrote them down and, three days later, produced one of the most iconic Stones’ songs, Satisfaction. One of the books has currently been bought for him by a friend and is on its way to him as I write.
David Kramer, the world famous, South African singer, songwriter and playwright put it in a nutshell when he wrote, “David Priilaid pulls back the curtain on the process, the passion, the pain and ultimately the pleasure of creating. An insightful read with references to artists such as Springsteen, Dylan, Cohen, Hemingway, Matisse and many more.”
Mark Bristow, South Africa’s most successful mining executive of the past century and CEO of Randgold Resources Limited, wrote, “Creativity is a vital part of any successful business venture. Priilaid’s explanation of creativity is a deep dive into a subject we all believe is core to business leadership, but which is little understood. This book is an intellectual challenge that is a must-read for any serious business person.”
The book is 238 pages long and retails for R299.00. Hopefully, Creativity Explained is not the last book I will publish as I have another in the pipeline set in the Great Karoo and, possibly, a cookbook as well.
Order now: www.peterflackproductions.co.za